This Privacy Policy explains how Motors Recovery ("we", "us", "our") collects, uses and protects your personal information when you use our breakdown recovery and towing services or visit our website.
We are committed to handling your information in line with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully so you understand what data we collect, how we use it, and the rights you have. If you have any questions, you can contact us using the details in the "Contacting Us About Privacy" section below.
The type of information we collect depends on how you interact with us. We may collect and process the following categories of personal data:
- Contact details: name, phone number, email address and, if provided, your preferred contact method.
- Vehicle information: make, model, registration number, vehicle condition and any relevant modifications or special requirements (for example, low-loader or specialist recovery needed).
- Location information: your current breakdown or incident location, usual parking area, collection and drop-off addresses.
- Service and booking details: date and time of your call, nature of the issue, services requested, prices quoted, invoices and payment status.
- Communication records: details of calls, emails and messages you send to us, including any feedback, complaints or enquiries.
- Payment information: limited payment details necessary to process transactions (we do not store full card numbers; these are handled by our payment providers).
- Website usage data: technical information such as IP address, browser type and version, device identifiers, pages visited and how you arrived at our site. This is typically collected using cookies and similar technologies, as explained in the "Cookies & Tracking Technologies" section.
We generally do not seek to collect special category data (such as health information). If you voluntarily provide such information (for example, to tell us about a passenger with reduced mobility), we will use it only where necessary to provide our services safely and lawfully.
We use your personal information only where we have a lawful reason to do so. Typical uses include:
- Providing our recovery services: to identify you and your vehicle, locate you, arrange and manage breakdown, accident recovery or related services, and keep you updated about arrival times.
- Handling enquiries and quotes: to respond to your requests for information or prices, and to follow up where you ask us to do so.
- Customer service and complaints: to investigate and resolve any issues, complaints or disputes.
- Billing and payments: to prepare quotes and invoices, process payments and keep appropriate financial records.
- Improving our website and services: to monitor usage, fix technical issues, understand which pages or services are most useful, and improve how we present information.
- Safety, fraud prevention and security: to help protect our business, our drivers, our customers and the public, including verifying information where reasonably necessary.
- Legal and regulatory obligations: to comply with laws, respond to lawful requests from authorities and maintain records required for tax or accounting purposes.
We do not sell your personal data to third parties.
| Legal basis | What it covers | Examples |
|---|---|---|
| Performance of a contract | Where we need to process your data to provide the services you have requested or to take steps at your request before entering into a contract. | Arranging and carrying out vehicle recovery or roadside assistance; contacting you about your booking; handling payments for completed jobs. |
| Legitimate interests | Where we have a genuine business reason to use your data, and this is not overridden by your rights and interests. | Improving our services and website, keeping basic records of past recoveries, protecting our business against fraud or misuse, defending legal claims. |
| Legal obligation | Where we must process your data to comply with a legal or regulatory requirement. | Keeping tax and accounting records, cooperating with law enforcement or regulatory authorities when we are legally required to do so. |
| Consent | Where you have clearly agreed that we may use your data for a specific purpose. | Using certain optional cookies (where required), or contacting you in a way that requires your prior consent. You can withdraw your consent at any time. |
Our website uses cookies and similar technologies to make the site work properly, to understand how it is used and, in some cases, to improve your experience.
Cookies are small text files that are placed on your device when you visit a website. They can help with basic functions (such as allowing pages to load correctly), remembering certain preferences and gathering anonymous statistics.
We may use the following types of cookies:
- Strictly necessary cookies: required for the website to function and to provide core features you request.
- Performance and analytics cookies: to help us understand how visitors use our site (for example, which pages are most frequently visited) so we can improve content and navigation. These are typically provided by third-party analytics tools.
Where required by law, we will ask for your consent before using non-essential cookies. You can usually disable cookies by changing your browser settings, although this may affect how the website works.
For more detailed information about the specific cookies used on our site, please refer to any dedicated cookie information made available on the website.
We share your personal data only when it is necessary for the purposes described in this Privacy Policy, and we always aim to share the minimum amount of information required.
We may share data with:
- Service providers and contractors: for example, payment processors, IT and hosting providers, and, where relevant, trusted recovery partners or sub-contractors who help us deliver services to you.
- Insurers, brokers and finance providers: where involvement is necessary in connection with an accident, claim or related matter.
- Professional advisers: such as accountants, auditors or legal advisers, where needed for legitimate business purposes.
- Law enforcement and regulators: where we are legally required to do so, or where disclosure is necessary to protect our rights, your safety or the safety of others.
If we transfer personal data outside the UK or the European Economic Area, we will ensure that appropriate safeguards are in place, such as using countries that have been formally recognised as providing an adequate level of protection, or using standard contractual clauses approved for this purpose.
We do not sell your personal data to third parties for their own marketing.
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration or destruction.
These measures may include secure systems and networks, access controls, staff training and policies designed to keep your information safe. While we work hard to protect your data, no system can be completely secure, and we cannot guarantee absolute security.
We keep your personal data only for as long as necessary for the purposes for which it was collected, including to meet any legal, accounting or reporting requirements. In deciding how long to keep information, we consider factors such as the nature of the data, the purpose of processing and any applicable legal retention periods.
When information is no longer needed, we will securely delete it or anonymise it so that it can no longer be linked back to you.
Under data protection law, you have a number of rights in relation to your personal data. These rights may be subject to certain conditions and exemptions. They include:
- Right of access: to request a copy of the personal data we hold about you, together with certain information about how we use it.
- Right to rectification: to ask us to correct inaccurate or incomplete information.
- Right to erasure: to ask us to delete your personal data in certain circumstances (sometimes called the "right to be forgotten").
- Right to restriction: to ask us to limit how we use your data in certain situations.
- Right to object: to object to our processing of your data where we are relying on legitimate interests, and we will consider your request and stop processing unless we have compelling legitimate grounds to continue.
- Right to data portability: to receive certain information in a structured, commonly used and machine-readable format, and to ask us to transfer it to another organisation where this is technically feasible.
You also have the right not to be subject to a decision based solely on automated processing, including profiling, where this would have legal or similarly significant effects on you; we do not carry out such automated decision-making in relation to our services.
If you wish to exercise any of these rights, please contact us using the details in the "Contacting Us About Privacy" section. We may need to verify your identity before acting on your request.
If you are unhappy with how we have used your personal data, you also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK data protection regulator. You can find out how to contact the ICO at www.ico.org.uk.
If you have any questions about this Privacy Policy, our use of your personal data or if you would like to exercise your data protection rights, you can contact us using the details below:
Email: info@motorsrecovery.co.uk
You can also reach us using the contact form and details on our Contact page. For privacy-related enquiries, please clearly mention that your request concerns data protection or this Privacy Policy.
We may update this Privacy Policy from time to time, for example to reflect changes in the law, our services or how we handle personal data.
When we make significant changes, we will take reasonable steps to bring them to your attention, such as updating the date of the policy and, where appropriate, providing a notice on our website. We recommend that you review this page periodically to stay informed about how we protect your information.
This Privacy Policy was last updated on the date shown at the top of the page.
